CRISIS MANAGEMENT STRATEGIES DURING THE COVID-19 PANDEMIC AND ITS IMPACT ON PERFORMANCE DEVELOPING OF JORDANIAN UNIVERSITIES: THE MEDIATING ROLE OF STRATEGIC AMBIDEXTERITY

Abstract

This study aimed to discover the impact of the CMS on PD during the COVID-19 pandemic crisis in Jordanian universities. In addition to identifying the mediating role of SA in the relationship between CMS and the PD of Jordanian universities. The sample consisting of (5) private universities in the northern region in Jordan, while the sampling unit consisted of leaders in these universities, 200 questionnaires were distributed to the respondents, and 187 questionnaires were retrieved, of which 176 were completed and valid for analysis. The results of testing the study hypotheses indicated that there was no effect of PCS & CRCS on PD of Jordanian universities during the COVID-19 pandemic. While MCS & LCS had an impact on PD of Jordanian universities. With regard to SA, it has been shown that it partly mediates the relationship between both MCS & LCS and PD, and did not have a mediating role in the relationship between PCS & CRCS and PD of Jordanian universities during the COVID-19 pandemic crisis. The study recommends the necessity of applying all CMS because of their effective and influential role in the PD.